We support companies on three areas

critical for growth:

strategy, marketing design, and sales

One-to-one strategy development

Maximise your company's potential with tailored strategic analysis & recommendations

- Bespoke, non-generic strategic advice for your company, taking into consideration its goals, characteristics and capabilities, and macro trends, customer needs and competitive environment

- Answers 'the what', 'the where', 'the when', 'the why', 'the how' and the ‘so what’ of strategy

- Key areas include opportunity sizing, market analysis, market entry planning including market entry timing and build/buy/partner decisions, due diligence, scenario planning, and strategy impact assessment

Compelling marketing design

Unlock the value of your strategies with the right go-to-market approaches

- Develop the optimum marketing strategy for success - from products to pricing to channels - to drive commercial activity (acquisition, retention, cross-sell & up-sell)

- Set ambitious but appropriate operational and financial targets, benchmarking against contextually relevant competitors and best-in-class global players

Sales energisation

Build a verticalised sales strategy and equip your teams with messaging to gain a 'foot in the door’ with prospects

- Move from a one-size-fits-all approach to targeting prospects to an empathy-based one, underpinned by an understanding of the goals, strategies, performance and pain points of target verticals and specific prospects

- Tailor your communicated value proposition accordingly to ensure the tightest possible fit between what you offer and what prospects need

- Give your teams a 'phrase book' of words and terms that will resonate with prospects 

Other Services:

Strategy Clean Team

• For clients who have already developed a corporate or marketing strategy, we offer a ‘clean team’ solution whereby our experts assess the strengths and weaknesses of the strategy and its likelihood of success, and make recommendations on how it can be improved.

• Our team – acting in a fully independent capacity – will advise on how to make your strategy as solid and watertight as possible, or, in the case of a strategy that is already robust, provide third party validation that what has been developed is fit for purpose.

• Using our Strategy Clean Team can be cost effective as clients leverage their own in-house experience when developing their strategy, and only use us for review and improvement. This enables access to our portfolio of experience spanning multiple industries and 110 countries, for a fraction of the cost of a full end-to-end engagement.