Kinetic growth strategies

We deploy a three-stage model to identify the largest and most suitable growth opportunities a company can pursue:

Identification 

• Identification of candidate areas of growth for our client to consider covering new and existing products and services, segments and verticals, and geographic markets. These candidate growth opportunities are then subjected to analytical validation in the two following stages

Quantification

• Historical, current and future supply and demand market-sizing (volume and value) of the growth opportunities, leveraging our understanding of the reality of how markets evolve

Prioritisation

• Analysis and recommendations on the optimal growth opportunities to pursue taking into consideration the quantification above, the company’s goals, its capabilities (and capability gaps) and competitor dynamics

In addition we have expertise on market entry planning including time of entry and build/buy/partner decisions

Compelling marketing & sales approaches

• Develop the optimum marketing and GTM strategy, from segments to products to pricing to channels, to drive commercial activity (acquisition, retention, cross-sell & up-sell)
• Set ambitious but appropriate operational and financial targets, benchmarking against contextually relevant competitors and best-in-class global players
• Build a verticalised B2B sales strategy to gain a ‘foot in the door’ with prospects: understand the goals, strategies, performance and pain points of your target verticals and specific prospects within them
• Tailor your value proposition to ensure the tightest possible fit between what you offer and what your prospects need
  

Revenue maximisation through CVM

• Leverage advanced analytics and AI-driven insights to enhance customer segmentation, lifecycle management and personalised engagement strategies
• Develop dynamic pricing and offer personalisation to increase revenue per user while maintaining customer satisfaction
• Implement real-time customer value tracking and predictive models to anticipate churn, retention triggers and upsell/cross-sell opportunities
• Align marketing, sales and product teams with a unified CVM strategy to ensure consistent and measurable commercial impact