EXPERIENCE MATTERS
This is Kinetic
Kinetic Outcomes Ltd helps senior telecoms and digital infrastructure executives make better, higher-confidence strategic decisions at critical moments.
We work with CEOs and C-level leaders at the points where the decisions they make will define their company's next chapter. Market entry. Capability build. M&A. Diversification. The moments where getting it right matters most.
We bring deep sector expertise, rigorous thinking and the kind of independent perspective that's hard to find inside a business or from a large consulting firm with a methodology to sell.
Joel Cooper - Founder
I founded Kinetic Outcomes Ltd in 2023 after 23 years working in and alongside telecoms and digital infrastructure businesses, helping leadership teams navigate complex strategic decisions in some of the world's most demanding markets.
I have worked on projects across EMEA, NAM, LATAM and APAC, advising CEOs and C-level executives on the decisions that matter most: where to grow, how to compete, when to invest and when to hold back. In total, I have conducted projects on 113 countries worldwide, equivalent to c.60% of all countries in the world.
I work directly with every client. There is no handover to a junior team. What I provide is 26 years of hard-won experience applied to your specific situation, with no agenda other than helping you make the right call.
The Path to K.O.
Prior to Kinetic Outcomes, I was Senior Director, Strategy and Market Data within the Technology division at GlobalData, a leading provider of consulting and business intelligence. In this role I was responsible for global coverage of telecoms and media strategy and market data, managing a team of 29 analysts and consultants. In addition to the delivery of all research, I was responsible for developing client relationships and supporting business development. I also managed major consulting engagements.
Prior to GlobalData, I worked for seven years at Orange at the Group level in strategy and strategic marketing roles. These roles covered the fixed, mobile and converged sectors, and on a geographic basis involved working closely with Orange’s OpCos in Europe, the Middle East and Africa. In particular, I led the development and implementation (via M&A, organic means and partnerships) of Orange’s group-wide fixed-mobile convergence strategy.
At Orange, I was also the Group’s UK country manager, responsible for managing the relationship between Orange and the fixed-line business of the UK OpCo (Orange UK/EE). I coordinated corporate expertise to support the UK leadership team and advised Orange Group’s ExCom on Orange UK’s fixed performance and made strategic recommendations on the direction of the OpCo. On the Group’s decision to sell its stake in EE to BT, I led the due diligence of BT, related to Orange taking a stake in BT as part of the transaction.
I hold a BA Hons degree in History from the University of Warwick and an MBA with distinction from Warwick Business School.
Executive Network
For projects requiring additional specialist capability, I draw on a select network of senior associates with directly relevant telecoms and digital infrastructure experience. This means clients get exactly the right expertise for their situation without the overhead of a large firm. The team includes:
- Pierrick Hamon, former Senior EVP at Orange Group and Deputy CEO at Orange Poland.
- Xabier Miqueo, former senior marketing executive at Virgin Media O2 and Orange.
SECTORS WE SUPPORT