Bringing the Team Along for the Ride

Returning to our Revenue Growth Plan Assessment, the majority of CXOs who have taken the assessment so far have responded ‘partly true’ to the statement: ‘Our workforce has ‘bought into’ [our] revenue growth strategy’. This can be a real problem. Implementing a revenue growth plan (or any plan, for that matter) is difficult at the best of times. Now try and do it with limited buy-in from the teams who actually have to execute it. The odds of success will likely worsen considerably.

Assuming a company has a growth plan, buy-in can be helped considerably if a written document (Powerpoint, most likely) of the plan is created and shared with the workforce. Having ‘town halls’ to go over the plan can also be important. Sounds like common sense, but often mid-sized companies move at such a pace that the need to build and communicate a growth plan is lost by the roadside. Capabilities can be an issue as well, especially creating something compelling and understandable for the wider company to get behind.

The key point is to get the plan out of the exec team’s head and onto paper. This then serves as the company’s North Star, explaining to people where the company is going and how it intends to get there.     

Take our Revenue Growth Plan Assessment and see where you stand in 3 minutes