Knowing the Tools Required for the Journey Ahead

Joel Cooper • November 21, 2025

More anecdotal insight from the responses received so far from our Revenue Growth Plan Assessment:  agreement with the following statement has been limited  – ‘We have assessed what resources and capabilities our company needs to successfully target the growth opportunities’ [we are pursuing].


Setting off on a journey without knowing the equipment needed is often ill-advised (think going up a mountain). We advise, then, having an understanding of what is required for the journey ahead, in order to maximise the chance of success. If the company has the resources and capabilities, then fine. If it does not, then can it build/buy/partner them (and does it have the capabilities to do this?), or should it prioritise other growth areas more aligned to its existing resources and capabilities?

Bringing the Team Along for the Ride

By Joel Cooper • January 9, 2026
Limited buy-in can derail a growth plan. How mid-sized CEOs can get the plan onto paper as a clear North Star—and build alignment through simple comms.
Door knob with keys inserted, attached to a white door.

Getting a Foot in the Door With Verticalised Sales Strategies

By Joel Cooper • December 3, 2025
Why verticalised sales works in B2B: deeper customer/vertical insight, tighter value propositions, and a practical route to early traction.
Six game pieces, five gray huddled, one black standing apart, reflecting on white.

The Importance of Executive Alignment for Revenue Growth Strategy Success

By Joel Cooper • November 27, 2025
Misalignment kills “intent” and execution. How CEOs can build alignment to increase confidence, consistency, and growth strategy follow-through.
Scales of justice in front of a laptop, symbolizing law and fairness.

The Pursuit of Growth Opportunities - Not Too Many, Not Too Few

By Joel Cooper • November 21, 2025
Pursue the right number of growth opportunities for your capacity—avoid overstretch, improve prioritisation, and focus resources.