The Pursuit of Growth Opportunities - Not Too Many, Not Too Few
Joel Cooper • November 21, 2025
Some anecdotal insight from the responses received so far on our Revenue Growth Plan Assessment: one of the areas where CXOs of medium-sized companies have said they are least confident is on whether they are pursuing the right number of revenue growth opportunities for their company’s capacity / size.
A mismatch between the number of growth opportunities being pursued and what the company can effectively manage can lead to overstretch or the missing of key opportunities even though the company has the capacity to target them.
How to increase confidence and maximise realised growth? Nothing is easy, but having
- a sense of the revenue fishing pools of the growth opportunities being pursued
- a good understanding of the resources & capabilities needed to tap the growth opportunities
- a good understanding of the resources & capabilities the company actually has
- a willingness to prioritise (easier said than done)
can, amongst other things, help.
Limited buy-in can derail a growth plan. How mid-sized CEOs can get the plan onto paper as a clear North Star—and build alignment through simple comms.
Why verticalised sales works in B2B: deeper customer/vertical insight, tighter value propositions, and a practical route to early traction.
Misalignment kills “intent” and execution. How CEOs can build alignment to increase confidence, consistency, and growth strategy follow-through.
Assess the capabilities required for growth, identify gaps, and decide whether to build, buy, or partner—before committing to opportunities.