The Importance of Executive Alignment for Revenue Growth Strategy Success
“Our executive team is fully supportive of the revenue growth strategy” – there is limited agreement with this statement based on the responses received so far to our Revenue Growth Plan Assessment (focussed on medium-sized companies).
We see ‘intent’ and ‘execution ability’ as two of the most critical determinants of company performance. If the exec team is not pulling in the same direction ‘intent’ suffers, and suffers doubly as the views/attitudes of executives can percolate down to their teams, creating doubt amongst the people charged with executing growth strategy.
No matter how good execution ability is, if ‘intent’ is not at the right level, the company is unlikely to achieve optimal performance, and vice versa. How to solve? Not easy, as until the robots take over, we must continue to deal with humans and all our fears, ambitions and jealousies (and the list goes on), but having a CEO who can build agreement (carrot and stick combo) is the starting point.
